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"Exclusive Insights for DTC/Ecom Entrepreneurs"

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Channel Talk
January 25, 2024

ARTicles

By now we’ve all read endlessly about the disruptive potential of artificial intelligence (AI). Tools like ChatGPT are helping organizations in a wide variety of industries to accelerate workflows and increase productivity. E-commerce is no exception; we should expect generative AI to completely change the way companies create and optimize product descriptions and other content. There’s no going back.

For e-commerce businesses, sustaining sales momentum throughout the year is crucial for success. While the holiday season may have provided a significant boost in revenue, smart e-commerce businesses understand the importance of attracting customers during off-seasons for longevity.

The e-commerce industry is expected to grow by over 67% by 2028, according to Statista. Yet, successfully running an e-commerce business requires more than a website and a product. That’s one reason why roughly 90% of e-commerce brands fail within the first 120 days of launching, according to Small Biz Trends.

In the fast-paced world of e-commerce, where every click represents a potential sale, I see the power of conversion rate optimization (CRO) strategies overlooked all too often. Despite the enormous capital that online brands invest in advertising, many sellers still struggle with sites that don’t convert their increased traffic effectively.

For years, retailers have been trying their hand with smart mirrors. In 2022, Amazon debuted a digital fitting room concept allowing shoppers with the Amazon app to “send items to a fitting room, where they can use a touchscreen to browse more options, rate items, and request more sizes or styles that are delivered directly to their room within minutes.

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Spotlight on Brands

Welcome to the world of Koio, a brand where modern design meets the timeless art of Italian craftsmanship to create not just footwear, but a statement of luxurious comfort for everyday wear.

Meet Kelly Watters, co-founder and president of Western Rise, who turned a simple need into a cutting-edge clothing brand. Teaming up with her partner, who brought a rich textile legacy, they crafted a line of versatile apparel designed for both the great outdoors and urban adventures.

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Food for Thought

Winning over customers online and beyond — whether you’re a luxury brand or a sportswear company — requires smart loyalty strategies and investment in technologies that drive next-level customer experiences.

The journey of an e-commerce package — from warehouse shelves to a customer's doorstep — directly represents your brand's commitment to service excellence. Because of this, the choice of a delivery partner is not just a logistical decision; it's a strategic move that shapes customer perceptions and influences your brand's narrative in the market. As the e-commerce arena becomes more and more competitive, this choice is critical in defining your brand for current and future customers.

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