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Channel Talk
December 05, 2023

ARTicles

Vuori’s founder struggled for years to secure VC funding. That turned out to be the key to the brand’s incredible success.

Direct-to-consumer is a hot topic in the livestock industry as of late, and ChopLocal, a platform designed to facilitate sales from meat producers to consumers, has a wealth of resources for farmers selling in that market.

For the second year in a row, Super Bowl viewers will hear from one of the fastest-growing Chinese-backed retail businesses. E-commerce platform Temu has committed to buying multiple ad units during the Super Bowl to be played Feb. 11, people with knowledge of the matter said.

According to a PYMNTS Intelligence study on consumer shopping habits and preferences, there has been a decline in the number of shoppers making the majority of their grocery purchases at brick-and-mortar stores. In early 2020, 63% of shoppers made most of their common grocery item purchases in stores, but this figure has dropped to 44%.

Brands and retailers may find it more efficient to focus on wealthy consumers who are less likely to be deterred by rising prices. The affluent demographic tends to have higher disposable incomes, providing a buffer against inflationary pressures.

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Spotlight on Brands

In this insightful conversation, we explore the entrepreneurial journey of Grant Nestor, the founder of Hammies, a unique clothing brand known for its retro style and vibrant presence in the e-commerce world.

We sit down with Marcus Harvey, the entrepreneurial force behind Portland Gear, to dive into his journey from a passionate city enthusiast to a successful business owner. Marcus shares the evolution of Portland Gear from an Instagram page to a beloved regional apparel brand.

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Food for Thought

Offering CashBack has helped with delivering a higher perceived value. “We went from offering 15% discount to 25%-30% CashBack. As a customer, you feel like you’re getting more value out of it. When it comes to the backend and financial side, you’re giving so much value but you’re really adding back to the bottom line substantially,” says Shah.

DTC was previously the preserve of resource-rich multinationals. But internet shopping has enabled businesses of all sizes to cut out ‘middlemen’ such as distributors and retailers and own the entire customer journey, from manufacturing, to marketing, to doorstep delivery…..

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