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Channel Talk
November 30, 2023

ARTicles

Retail sales returned to prepandemic growth patterns on Black Friday as ecommerce sales grew significantly faster than in-store sales. US retail sales (excluding automotive) grew 2.5% year-over-year (YoY) on Black Friday, with in-store sales increasing just 1.1% YoY and ecommerce sales rising 8.5% YoY, per Mastercard SpendingPulse.

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush, more than 92% of sites that make it to the top 100 are using backlinks. They also confirmed that most sites without backlinks will never reach page one.

If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue. It’s the secret to getting your brand in front of new eyes who are often very close to the decision-making stage in their journey.

In the ever-evolving realm of fashion, Good American is emerging as a beacon of inclusivity and diversity. Co-founded by Emma Grede and Khloé Kardashian, the brand is known for its denim that fits all and branding that includes all. And it's grown immensely with the seamless integration of online and wholesale strategies.

Joor, the digital wholesale platform, found in a recent survey that nearly three-quarters of brands (74%) reported wholesale made up over half of their sales with the majority of brands (51%) ranking wholesale as their top channel for investment, over e-commerce and DTC retail stores.

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies, and business owners. At the heart of understanding and maximising this potential lies a key concept: Multi-Touch Attribution (MTA). Let’s explore why MTA is pivotal for those keen on capturing growth opportunities in eCommerce.

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Spotlight on Brands

In this insightful interview, we dive into Carina's journey from a cross-country ski racer and footwear product developer to creating Bivo, a performance water bottle company born out of a desire to reduce plastic usage. Her story is not just about entrepreneurial spirit but also about addressing environmental concerns with innovative solutions.

In this engaging interview, we dive into the inspiring entrepreneurial journey of Erika Togashi, the founder of SEPTEMBER a swimwear brand that stands out for its functionality, elegance, and sustainability. Born and raised in New York City, Erika brings nearly two decades of expertise in apparel and technical outerwear design.

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Food for Thought

On Holding is making moves to rein in its wholesale presence as the company posts gains in its direct channels.

The Swiss-running brand on Tuesday said in its earnings release that it would add fewer additional wholesale doors moving forward as it looks to focus on its existing partners as well as growing its DTC presence through e-commerce and its owned retails stores.

Direct-to-consumer (DTC) sales have been a significant growth driver across various industries. Companies are recognizing the multitude of advantages that come with this approach, such as significantly improved customer loyalty and higher margins. Appliance companies are no exception, and new data show they have a large opportunity to increase their share of DTC sales. Recent analysis reveals that while 32 percent of customers visit manufacturers’ websites during their purchase journey, only 1.6 percent make an e-commerce purchase from them.

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Perks

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