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Articles & Tutorials
After much anticipation, Japanese e-commerce giants have secured global mega-brands for their luxury platforms. However, smaller digital-first players are also making strides in the market. Additionally, a growing number of Japanese luxury consumers are now opting to purchase through both online and offline channels rather than exclusively visiting brick-and-mortar boutiques.
In this post, I will highlight the ways in which pay-per-click advertising can be augmented by artificial intelligence. Specifically, I will discuss the applications of AI in ChatGPT and Google Ads.
The European partnership between Farfetch and Reebok has been officially launched commercially. This partnership comes after a 2022 deal announced by Reebok's parent company, Authentic Brands Group.
Caterpillar Inc., a prominent symbol of American manufacturing for nearly a century, has been conducting online sales since 1999. In the previous year, the company achieved a significant milestone by surpassing $2 billion in e-commerce parts sales. This equates to approximately $10 million in online parts sales from its dealer network each business day. The manufacturer plans to substantially expand its e-commerce presence in the upcoming years.
Tagrain is an all-in-one Point of Sale system designed to help small and mid-size retailers and restaurateurs run their businesses more efficiently. It is cloud-based, integrates with eCommerce and accounting applications, and is forever free.
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Food for thought
E-commerce accelerators partner with brands to help them grow their online businesses by providing resources, technology, and expertise to help them seize new opportunities and optimize revenue growth on marketplaces.
YouTube is the second most visited site on the internet, and consumers are increasingly using it for product research, education, and entertainment. Marketing on YouTube can help E-commerce brands increase awareness, get discovered by new customers, boost SEO, and drive converting traffic to their website. This guide will help you level the playing field and learn YouTube Ecommerce marketing best practices.
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Hacks & Tools
Rivyo helps build trust among customers by collecting and displaying product reviews, testimonials, Reviews & Ratings Popup widgets, Store Average Reviews, automated review request emails, and analytics.
Junip is a review app for eCommerce. Junip allows you to share in-depth reviews that leverage photos, videos & custom questions directly on-site. Junip's review solicitations via emails & forms are engineered to convert to help you get the most out of your customers.
Bold Upsell enables merchants to upsell customers easily. Choose to have your offers displayed on the product page or cart page and allow customers to choose variants and quantities from within the upsell offer window.
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