Articles & Tutorials

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Articles & Tutorials

Enterprises are using AI to create immersive virtual reality experiences, refine online imagery, tailor marketing campaigns, and automate marketing functions to enhance customer engagement, streamline operations, and drive growth in Ecommerce.

The fintech investment market is showing signs of recovery, with 18 new unicorns added in Q4 2022, bringing the total number of fintech unicorns to 123. This suggests that a new startup investment cycle may be starting soon, but caution is still necessary when approaching venture capitalists (VCs). Founders should be mindful of potential red flags that could harm their pitch, as there are many bear traps that have caused funding pitches to fail.

Shark Beauty tapped a specific demographic for its Coachella activation, flying eight young moms-influencers to Palm Springs. The hashtag for the weekend was #ForAllMomkind, and all the influencers were already users of Shark Beauty's FlexStyle Hair Blow Dryer & Multi-Styler.

Kasada and Signifyd have partnered to provide an impenetrable barrier against fraud, with Kasada's anti-bot platform stopping automated online fraud and Signifyd's Commerce Protection Program protecting against additional fraud forms and consumer abuse.

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Food for Thought

Ryan Trahan was a student-athlete at Texas A&M University who had started a water bottle brand and was making YouTube videos about running. His channel quickly grew to over 11 million subscribers and his entrepreneurial journey landed him among a growing movement of young people in the creator economy.

Have you encountered Shopify success stories that boast of making millions within a few months? While some of these may be genuine, they can give a false impression that earning millions is effortless. Although there may be a few lucky individuals who strike gold quickly, the reality is that many fail because they anticipate rapid outcomes with little effort.

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Featured Brands

Bippy is soft, absorbent, lint-free, and most importantly: sustainable toilet paper. Made with bamboo fibers, it’s super soft.

Mammut is a Swiss company providing high-quality products to mountain sports enthusiasts around the globe.

Leese is a new way of thinking about organic skin care. A transformative ritual to elevate skin in myriad ways. Converging high-performance botanicals and sustainable practices. for an effective but gentle solution for the skin and the planet.

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Hacks & Tools

Rebuy automates and intelligently follows up with customers to provide personalized discounts to incentivize reorders.

Bold Bundles and Buy One Get One upsell offers allow customers to mix & match items to get discounts, and can be set up on the product page.

Create a destination for influencers, customers, and fans to learn about your perks and apply for affiliate and brand ambassador programs.

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Perks

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