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The merchant is facing as much as a third or more of returns, largely thanks to two popular trends: Bracket Buying and Try Before You Buy.

As e-commerce competition intensifies and personalized shopping experiences reign supreme, businesses of all sizes are under increasing pressure to keep customers with short attention spans and precious little loyalty devoted and engaged. Artificial intelligence (AI) emerges as a pivotal ally in this quest, offering tools to craft hyper-personalized shopping journeys.

Branding extends beyond creating a memorable logo or catchy tagline; it involves forging a deep, meaningful connection with your target audience. This connection is crucial for effective lead generation and bolstering revenue growth.

Temu, which had invested billions of dollars in the American market, is now looking to reduce its risk amid TikTok’s troubles with the U.S. government, The Wall Street Journal (WSJ) reported Monday (May 13), citing unnamed sources. Temu — which has become America’s most popular shopping app next to Amazon — is more focused on attracting customers from Europe and other countries, the report said. It now expects less than a third of its sales this year to come from the U.S. That’s down from 60% in 2023.

The company’s annual U.S. Small Business Empowerment Report, issued Tuesday (May 23), shows that 60% of sales on Amazon’s stores come from independent sellers, most of which are small and medium-sized businesses (SMBs). The report showed that these sellers sold 4.1 billion products last year, with sellers in rural areas seeing more than 40% year-over-year sales growth.

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Food for Thought

Per its earnings report Wednesday (May 8), Shopify saw 23% year-over-year revenue growth in the first quarter of this year, comparable to its previous earnings report and down slightly from earlier in 2023, when it saw revenue growth exceeding 30%. Looking ahead, however, the company expects this progress to slow, predicting that revenue will “grow at a high-teens percentage rate” in Q2, with its gross margin dipping slightly.

Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they use them. According to PYMNTS Intelligence’s report “Card-Linked Offer Growth Hinges on First-Time Users,” after their first experience with card-linked offers, 93% of cardholders say they plan to leverage them again in the near future.

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