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"Exclusive Insights for Consumer Brands Entrepreneurs"

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Channel Talk
February 08, 2024

ARTicles

Average order value (AOV) isn't just a metric; it's a cornerstone of business growth. In e-commerce—an industry my agency helps with digital marketing—AOV measures the average amount of money a customer spends each time they place an order on a website.

China’s Alibaba Group Holding has seen its growth rate drop to a low single-digit again as fierce competition and broader economic woes took a heavy toll. Analysts say Alibaba, once China’s largest company by market cap, is unlikely to roar back to life for the rest of 2024 because revitalization strategies are simply taking longer to show effect.

Out of the 8 billion people in the world today, 64% use the internet, double the rate from a decade ago. Internet access has disrupted consumer life, including how they shop. Euromonitor International forecasts that consumers will spend nearly $11 trillion on goods and services bought online in 2024.

Covid-19 has brought unprecedented impacts to all walks of life. The e-commerce industry has become one of the few that can actively adapt and benefit from it. Traditional business models are also trying to re-engineer to embrace and thrive on e-commerce.

According to a new study by MediaRadar, Temu’s ad spend jumped 1,000% year-over-year for the period from January to November 2023. Seventy-six percent of Temu’s ad spend for the period went to social media, compared to 13% on digital display ads, the ad intelligence platform found.

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Spotlight on Brands

In a revealing and intimate interview, Elizabeth Jeffer, the founder of Roztayger, shares her unique entrepreneurial journey. From her roots in art history to her foray into the world of retail and e-commerce, Elizabeth's story is rich with insights and inspiration.

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Food for Thought

This as-told-to essay is based on a transcribed conversation with Ben Alistor, a 30-year-old Amazon seller and coach from London, England. Insider has verified his earnings with documentation. The following has been edited for length and clarity.

Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue to accelerate. Social and influencer agencies anticipate the emergence of more niche social platforms, artificial intelligence experimentation and paid media investments to continue increasing in the new year.

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