🧠 ARTicles

"Exclusive Insights for Consumer Brands"

Author

Channel Talk
April 23, 2024

ARTicles

It’s very annoying, but there’s no getting around it: you need a personal brand to succeed in 2024. Whether you're a budding entrepreneur, a corporate professional, or a creative freelancer, your personal brand is the key to making yourself known to potential employers and collaborators.

Historically, this has been cultivated through consistent product quality, reliable customer service, and the dependable stewardship of brands. However, as retailers venture even further into the digital age, the mechanisms for building and sustaining trust are undergoing a profound transformation, mainly through the lens of retail media networks.

Livestreaming, including live commerce, has become deeply entrenched in Chinese social media with up to 750 million viewers in December, according to Chinese research company Wind. This represents 70% of Chinese internet users.

ShipBob is reportedly planning to launch its initial public offering (IPO) as soon as late 2024. The listing could value the eCommerce fulfillment service provider at about $4 billion, Bloomberg reported Friday (April 19), citing unnamed sources.

With consumers struggling under ongoing financial challenges, many may find credit card surcharges to be the proverbial straw that breaks the camel’s back, leading them to be less loyal to favorite merchants.

🛍️

Spotlight on Brands

Imagine starting something because you needed it, and then it turns out, so did thousands of others. That's the story of gc2b, a spark of necessity that ignited a revolution in comfort and identity for countless people, all begun by Marli.

🧠

Food for Thought

By offering reduced prices or exclusive promotions, retailers tap into shoppers’ desire for value maximization and cost savings. This tactic not only entices new subscribers but also cultivates loyalty among existing ones, driving long-term engagement.

In the highly competitive job market, employer branding is more important than ever. A standout reputation can be a game changer in the race for top talent. According to a Gartner report, having an effective employee value proposition—the reasons why someone would want to join your company—can decrease annual employee turnover by 69%.

 🎁

Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

If you are a consumer brand owner interested in sharing your story, please let us know here.

If you're a Shopify app developer or owner and want to increase exposure for your technology, feel free to reach out here.

If you have any comments or feedback, just respond to this email!

Thanks for reading,

Powered by Artoh