ARTicles

🗞️

ARTicles

Lipstick Goes AI at CES

CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics and the connected home, the event’s first two days were packed with consumer brands declaring their intentions to build AI into everything from search engines to car engines to lipstick.

Carrefour beware: big brands beat retailers in the hearts of consumers

From the beginning, we were always going to be an omnichannel business. I personally don’t know of any purely digital consumer brands that are profitable. So I think we all know that it’s clear to have other points of distribution other than direct to support the business. And that was our approach.

‘Paid marketing just isn’t working’: Jolie CEO Ryan Babenzien on how to market a shower head as a wellness product in the post-DTC era

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth.

Using Localization To Optimize E-Commerce Across Developing Economies

Having built successful online businesses across both mature and high-growth markets, I closely track the most promising regions primed for online retail explosion. What I have found is that as tech adoption has accelerated globally, a swell of underserved consumers stand ready to transact more of their lives and business digitally.

4 Key Consumer Behavior Questions That Will Shape 2024

Everyone wants to get consumer behavior back to “normal”, but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are four key questions that consumers will answer, one way or another, about what is the new normal for their behavior.

🛍️

Spotlight on Brands

🍵 Matcha Mastery: Eric Gower's Journey to Breakaway Success

In this exclusive interview, we explore the remarkable journey of Eric Gower, the mastermind behind Breakaway Matcha. From his early days of Zen Buddhism to his extensive sojourn in Japan, Eric's path is as unique as it is inspiring. Dive into the story of how a deep appreciation for Japanese culture and a passion for the culinary arts led to the birth of a premium matcha brand.

🧠

Food for Thought

Navigating Tomorrow's Market: E-Commerce Trends And Projections For 2024

2023 has been a particularly dramatic year with difficult and important lessons. The year was pervaded by what became known as the usual suspects—rising bond yields, increasing interest rates, surging oil prices, geopolitical volatility and continuing inflation.

Capturing Attention: The Rise Of Interactive Out-Of-Home Ads In Retail

Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy blending digital technology with physical spaces, creating immersive, memorable interactions that resonate with shoppers.

 🎁

Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

• Loox: 15% off.

• OpenPhone: 20% off the first 6 months.

• Quickbooks: 30% off for 6 months.

• PostScript: 30 days free trial.

• Tidio: 20% off. Use the discount code: ARTOH20!

• Billo: $50 Discount, Discount Code: ARTH-TCVO-BILLO

• EmbedSocial: 50% off, First 3 months. Coupon Code: 3m50off

If you are a consumer brand owner interested in sharing your story, please let us know here.

If you're a Shopify app developer or owner and want to increase exposure for your technology, feel free to reach out here.

If you have any comments or feedback, just respond to this email!

Thanks for reading,

Chris Choi

Powered by Artoh