🧠 ARTicles

"Exclusive Insights for Consumer Brands"

Author

Channel Talk
February 22, 2024

ARTicles

Starting an online business can be as simple as starting a website with the right service. If you’re looking to sell products online, there are many platforms and services that can facilitate it for you. It’s a great way to earn extra income on the side or pursue an entirely new entrepreneurship opportunity.

This coming July 5 marks the official 30th anniversary of the founding in Jeff Bezo’s garage of an online bookstore that grew up and reinvented how we shop. In 1999, after just five years in business, Amazon generated a respectable $650 million in yearly sales, or about 5% of all U.S. e-commerce.

In 2024, as shoppers increasingly lean on artificial intelligence to answer questions and refine their searches, they will expect merchants, brands and marketplaces to keep pace.

Generative AI features deployed last year, such as chatbots and content-creation tools, will gain traction among users and merchants — and we’re just getting started — as yet unimaginable use cases will be rolled out in the years to come.

The retail industry is evolving at an unprecedented speed, driven by an unpredictable economic climate, a proliferation of digital platforms and a paradigm shift from generating sales to elevating customer experience.

Search engine optimization (SEO) strategies are necessary if you want to have a successful e-commerce business. Your online market needs to be found in order for people to “walk in” and buy from you. Getting them to know your store is achieved through marketing. One key aspect of your marketing strategy should be a comprehensive SEO strategy that has the search engines liking and ranking your content, so that it appears on the first page of search results.

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Spotlight on Brands

Founded on the principles of quality, design, and entrepreneurial spirit, Sportiqe has carved a niche in the lifestyle apparel industry, offering premium experiences to consumers and businesses alike.

“We aimed to offer better quality and design in apparel, bridging the gap between boutique fashion and classic sportswear for fans and consumers looking for more than just ordinary team store offerings.” - Matt Altman

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Food for Thought

While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps to the process can help consumers feel more confident in their purchases.

For the study “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” PYMNTS Intelligence surveyed more than 3,500 U.S. consumers in October to understand their choices and behaviors when they make purchases online.

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