🧠 ARTicles

Inspiring leaders in consumer brands to never fall behind on the latest trends and news in the industry.

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Channel Talk
August 19, 2024

Hey there - it’s been a while! Lots has changed behind the scenes and we thought we’d give you a quick update.

Chris from Artoh has shifted gears and is handing the reigns over to Anna and Josh from Channel Talk (full interview with Chris below).

Channel Talk is an all-in-one customer service platform with AI live chat, marketing, and team chat designed to help you increase sales through conversation. And with our 1:1 onboarding, we’ll ensure you can be successful from day one.

What’s staying the same:

  • Weekly digest of the latest topics in e-commerce

  • Interviews with upcoming and established DTC brands

What’s new:

  • Additional articles about CX and customer retention

We’re excited to continue this journey with you! Let’s get into the newsletter:

ARTicles

Will we ever trust artificial intelligence to act on its own? Probably not, at least for the foreseeable future. One of the mandates within the European Union’s AI Act is a call for human oversight of artificial intelligence, though it’s not clear what forms this oversight will take.

With over 5 billion users worldwide, social media has become a place where users not only go to connect with friends and family but with brands as well, with a growing number of users even shopping directly from social media platforms.

Channel conflict is a challenge that most eCommerce businesses face eventually. However, with strategic planning, advanced technology, a focus on customer experience and the right agency partnership, merchants can navigate these complexities and mitigate the adverse effects of channel conflict and thrive.

Today's retailers recognize the growing parity between ecommerce and brick-and-mortar channels. This means they’re optimizing the entire customer journey, focusing not only on pre-purchase activities like product discovery but also on post-purchase experiences, like delivery and returns.

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Customer Driven Digest

Good experience is the No. 1 reason customers are loyal to a brand, a Marqeta survey of 4,000 consumers found. Nearly 3 in 5 customers said that they are loyal to brands that provide a good experience, according to the survey released last week.

By building opt-in communities of customers to inform research, companies can not only improve but supercharge their research engagement. Customers are indeed willing to engage with companies when they feel heard, valued, and impactful.

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Founder Stories

We interviewed of Chris Choi of Artoh, an instant global B2B payment solution for food importers and suppliers.

Chris is an entrepreneur who kindly handed over his ARTicles newsletter, filled with the latest news in DTC e-commerce with exclusive interviews with founders to the Channel Talk team.

So for the first Channel Talk-lead newsletter, our first founder story is with Chris!

Read to hear about his entrepreneurial journey.

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Perks & Features

If you:

  • Would like to offer a discount to our subscribers and/or

  • Are a consumer brand owner interested in sharing your story and/or

  • Are a Shopify app developer or owner and want to increase exposure for your technology

If you have any comments or feedback, just email [email protected].

Thanks for reading!

Anna Sang

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