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The 2023 Black Friday season appeared quieter than previous years. Despite a slowdown in the annual inflation rate to 3.2% in October, consumers still reduced their spending during the holiday season.
A new venture’s success depends on more than its founders having a great idea and a tremendous amount of drive; it also needs paying customers to grow.
Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth.
With many retail subscribers now relying mainly on auto-refill subscriptions for their shopping, PYMNTS Intelligence reveals, retailers must adapt and embrace this growing trend to stay competitive in the market.
Let's talk about how entrepreneurs can capture potential customers through email marketing and showing their portfolio of work.
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Spotlight on Brands
Jensen's journey defies conventional business narratives. His story is a riveting blend of environmental consciousness, digital innovation, and the spirit of adventure.
The journey of Gihan Amarasiriwardena from a boy scout in Western Massachusetts to the visionary co-founder of Ministry of Supply is a compelling narrative of innovation and resilience.
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Food for Thought
The consolidation in the apparel retail market continued this week as Draper James, the lifestyle brand founded by actress Reese Witherspoon, was acquired by Consortium Brand Partners.
Direct-to-consumer, or DTC, is a contemporary business model that allows companies to market and sell their products or services directly to the end users. The tactic allows retailers to understand customers’ needs directly and thoroughly.
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