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Channel Talk
December 14, 2023

ARTicles

After two years of post-lockdown recession, economic challenges finally hit luxury brands and consumers this year. But it’s not all doom and gloom: affluent shoppers continued to purchase ultra high-end goods while the quiet luxury trend swept the world, spurred on by new brand launches from the likes of Phoebe Philo.

The emotional pull of an advertisement can make or break performance, much more than budget alone. Once its messaging resonates with a target audience, a brand typically sees lower acquisition costs and elevated return on ad spend.

Major tech companies reported an increase in ad revenue at their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on performance marketing.

From tracking orders to providing personalized experiences, launching and running a successful e-commerce endeavor takes a robust tech stack. Below, 16 members of Forbes Technology Council discuss essential tools and strategies an e-commerce company needs to leverage to drive sales and remain a top shopping choice for consumers.

When you create any company, depending on the skill and experience of the team, there is a rush to drive sales at almost any cost. Founders want to see traction; investors may be demanding it.

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Spotlight on Brands

Welcome to Live Bearded, a brand rooted in the powerful ethos of brotherhood and a mission to help beardsmen look, feel, and be their best.

After a year, I realized competing with giants like Ray-Ban or Oakley in advertising spend wasn’t practical. This led to a shift in strategy towards organic growth, leveraging social media, influencers, affiliates, and, notably, corporate sales.

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Food for Thought

The more often consumers use mobile wallets to pay their bills, PYMNTS Intelligence reveals, the more satisfied they are with the experience.

Data stands out as a key resource for retailers in the increasingly digital world. Businesses are generating more data than ever before, from transaction records and customer profiles to social media interactions and website analytics.

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