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Articles & Tutorials
Amazon's TikTok competitor is now available to all customers in the US, the company confirmed to Insider. The feature, called Inspire, began rolling out to select customers in December.
T-commerce is the combination of e-Commerce and TV, allowing viewers using Smart TVs to buy items seen in commercials directly from their TV screens. It is futuristic and exciting, but there is a lack of insight into how to make the best use of it.
Alibaba is said to be considering an IPO for its eCommerce unit in the U.S. The Chinese company is in the preliminary stages of evaluating the listing, and the potential size of the IPO, which could happen next year, is unknown, according to anonymous sources cited by Bloomberg.
Yum Brands, the parent company of Taco Bell, KFC, Pizza Hut, and The Habit Burger Grill, has seen a major boost in digital adoption from investing in its ordering channels. This includes using unique store designs to improve the experience of ordering and picking up food via the drive-thru, as well as offering delivery via direct channels.
Nexcess released a report on the global state of e-commerce, detailing growth projections for the U.S., Asia, South America, and the U.K. It also outlines how e-commerce store owners can expand their audience, capitalize on growing e-commerce trends, and optimize their online presence.
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Food for thought
Sandie Hawkins, the general manager of U.S. e-commerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter on the Brave Commerce podcast to discuss the benefits of including TikTok in your brand strategy.
Is your website struggling to rank on Google? Don't worry, we've got you covered. This video reveals the top SEO strategies you need to implement in 2023 for massive traffic growth.
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Hacks & Tools
Revamp your online store's performance with AI-driven site search and tailored product recommendations for your customers.
Yotpo's eCommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
Build strong connections between consumers and their favorite brands with our customer marketing platform.
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