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Channel Talk
December 21, 2023

ARTicles

The COVID-19 pandemic accelerated the shift to an eCommerce economy, resulting in historically high sales in 2020 and 2021. Almost all small- to medium-sized businesses (SMBs) on Main Street see eCommerce as crucial for the sustainability and viability of their presence in the marketplace.

Surpassing all expectations, consumers turned up in record numbers for this year’s Black Friday weekend, the traditional kickoff to the holiday shopping season in the United States. The five-day weekend, from Thanksgiving Day through Cyber Monday, saw more than 200 million U.S. shoppers, topping last year’s record of nearly 197 million. Moreover, while physical retail shopping was up 1.5% year over year, the real star of the weekend was eCommerce, which hit a record $38 billion for the five-day period, up 7.8% year over year.

Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of Like Digital & Partners

In 2023, direct-to-consumer (DTC) brands became, well, less direct. As consumers started to pull back this year, some of the biggest names to emerge from the DTC boom of the 2010s started leaning more on retail partners to drive sales, including well-known brands such Allbirds, Casper, and Madison Reed.

Madison Reed proved that women will buy hair color online, but over the years, the company, founded by Amy Errett, opened more than 60 hair color bars across the country, established a wholesale presence with Ulta and later got in on Ulta’s deal with Target while also operating website and Amazon sales.

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Spotlight on Brands

Meet Nancy Taylor, a visionary reshaping the fashion landscape with her brand, époque évolution. Her philosophy is simple yet revolutionary: life is for living, not just for shopping or meticulous packing.

Neil Mehta's journey, rooted in the quiet streets of Dayton, Ohio, began with a common yet culturally daunting experience at the age of 17 - purchasing a condom in a community where even talking about sex was off-limits.

In this insightful interview, we delve into the creative and entrepreneurial journey of Jackie Shapiro, the visionary behind French Bull. With a unique blend of artistry and business acumen, Jackie shares her experiences from starting post-9/11 to evolving into a dynamic player in the world of e-commerce and design.

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Food for Thought

Online-only retailers partnering with physical stores to reach more shoppers.

When you think about successful online retailers, who pops into your head? I’ll bet it’s a direct-to-consumer (DTC) company like Brooklinen or SKIMS. These digitally native brands have built enormous businesses by making the shopping experience simple and personalized for their customers.

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