ARTicles

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

Channel Talk
December 26, 2023

ARTicles

As the holiday season approaches, last-minute shoppers are reportedly finding that major retailers are offering smaller discounts and fewer markdowns on their products.

The development of eCommerce in social media is still progressing slowly, however, as even though 43% of consumers browse these platforms to find goods and services, only 14% buy goods and services via social media.

Businesses actively invest in e-commerce and expect their investments to provide a return. To correctly assess the ROI, it is essential to understand the total cost of ownership (TCO) of e-commerce: what components it contains and how to manage them.

This year, we’ve seen huge shifts in the e-commerce world. The opportunities and pitfalls presented by the partial disintegration of the third-party cookie and the mainstream adoption of AI programs have been tempered by a slow recovery from inflation that has customers spending cautiously. However, a new year is on the horizon and it’s set to bring its own challenges and opportunities.

🎥 - Video Clip

🛍️

Spotlight on Brands

In the heart of Kansas City, Hayley Besheer Santell, the founder and designer of MADI Apparel, has crafted a brand that transcends the norm of the fashion industry. Her visionary approach, born from a deeply personal connection to domestic violence and a startling realization about the urgent need for underwear in shelters, has propelled MADI Apparel into a beacon of hope and empowerment.

Embark on a journey through the remarkable story of Tortuga, a brand born from the real-life travel tribulations of two childhood best friends, Fred and Jeremy.

🧠

Food for Thought

Success for solopreneurs isn't just about being visible; it’s about engaging authentically with your audience. The secret sauce? A cocktail of content that educates, entertains, inspires and promotes.

Nearly a quarter of marketing professionals in organizations use AI. Among them, 76% use it for basic content creation and to write copy. And I can guarantee that number is sure to increase as the availability and adoption of generative AI tools increases. Brands and agencies face the delicate task of employing AI-powered solutions while also respecting customer privacy.

 🎁

Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

If you are a consumer brand owner interested in sharing your story, please let us know here.

If you're a Shopify app developer or owner and want to increase exposure for your technology, feel free to reach out here.

If you have any comments or feedback, just respond to this email!

Thanks for reading,

Powered by Artoh