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Articles & Tutorials
As evidenced by the remarkable achievements of Amazon and other retailers who have adopted an O2O approach, it is clear that in-person shopping continues to be crucial to consumers. In the future, we can expect to see an increase in O2O choices as consumers recognize the benefits of both online and physical shopping experiences.
Tanvi Surti and Yonah Mann, former dynamic pricing executives at Uber, established Luca in 2022. The company creates pricing suggestions by assimilating sales, inventory, and competitor data from retailers to anticipate outcomes at varying price levels. Once the recommendations are implemented, Luca continuously observes the pricing changes, scrutinizes for unusual patterns, and informs the decision-makers of any discrepancies.
An Albuquerque teenager is proving that age is not a barrier to entrepreneurship by leveraging an innovative online platform to turn her craft-making hobby into a business. Lexi has taught herself the art of amigurumi, a Japanese technique for creating crocheted stuffed creatures using yarn and hooks, and is now sharing her creations with the world.
Earl Tupper established Tupperware in 1946 with the aim of transforming the manner in which people stored and maintained their food. The brand was renowned not just for its innovative products but also for its direct-to-consumer (D2C) marketing strategies, which made it one of the most remarkable brands of its era. Unfortunately, the container giant is currently at risk of going under.
In a conversation with Yvonne Man and David Ingles, Ronald Keung, the Head of Asia Internet Research at Goldman Sachs, explains why he is becoming more optimistic about regional express delivery in eCommerce and logistics.
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Food for thought
More than half of small business owners in the US are over 55, and entrepreneurs above the age of 50 are twice as likely to build successful companies compared to their younger counterparts. Meet 11 experienced entrepreneurs who started businesses from scratch.
Eric Bandholz, the founder of Beardbrand, discusses with Kevin Lee how he transformed the beard culture into a thriving eCommerce business generating $20,000 in daily sales.
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Hacks & Tools
AfterPay is a digital payment platform offered to online shoppers that allows them to delay payments on purchases. Users can make weekly payments on items purchased until they are paid in full. No credit check is required to use AfterPay, and no interest is charged.
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