🧠 ARTicles - December Edition ☃️

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Founder Stories

Isidoro Francisco: Building the New "I Love New York" Brand

Isidoro Francisco is the founder of the urban luxury clothing brand boys of new york based out of New York City.

Isidoro has cultivated a brand that resonates with customers far beyond the borders of the Big Apple. The brand took off, emerging as a fresh take on the classic "I Love New York" style.

This is his story.

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Customer Driven Digest

How to perfect customer service for holiday-stressed customers

1.Look at historical data and find out what type of calls are most common and prepare. 2. Set up clear self-service channels. 3. Prep your agents with advanced tools like generative AI.

Why wait times and first call resolution are key to customer loyalty

Call centers with lower wait times generate higher rates of loyalty. Customers who are satisfied with wait times are 3 times more likely to recommend a brand and 2.6 times more likely to trust and purchase from a brand more.

Chewy returns to member growth with better site experiences

Chewy is marrying a better site experience with marketing campaign execution to fuel customer and sales growth. The result has been a 4.8% YoY growth.

The retailer has improved its ability to identify and segment existing customers to encourage repeat purchases, sign up for automatic shipments, and engage with the mobile app. This will be a key part of the company’s 2025 strategy.

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ARTicles

Amazon’s Haul orders have started to arrive at doorsteps

Amazon Haul is Amazon’s new discount shop with all items costing less than $20, aiming at the same consumers who shop at Temu and Shein. The feature is still in soft launch with minimal marketing but Amazon is committed growing this new platform.

With Rates Dropping, The SBA Is Relaxing Its Refinancing Rules For Small Business

With interest rates easing and inflation cooling, small businesses are getting a much-needed break. The Small Business Administration’s (SBA) recent rule changes to its 504 loan program make it easier for businesses to refinance debt and capitalize on lower rates.

Black Friday Holiday Weekend Online Sales Hit Record $41 Billion

E-commerce was the biggest winner over the weekend, showing the strongest growth year over year. U.S. online sales for the weekend were $41.1 billion, and online spending set new records on each of the five days, according to data from Adobe Analytics.

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