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Inspiring leaders in consumer brands never fall behind on the latest trends and news in the industry.

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Channel Talk
May 23, 2024

ARTicles

Everywhere you look, someone else is saying how AI can revolutionize and improve everything about business, including marketing. Many marketers are trying out new technologies in various forms, seeing for themselves how AI can make a difference.

Social commerceĀ­, the blend of social media and onlineĀ­ shopping, is transforming retail steadily yet significantly. Do you know its projeĀ­cted worth for 2024? An impressive $1.7 trillion. That's a monumeĀ­ntal 30.8% increase from 2022's $992 billion. This increase underlines theĀ­ shift in consumers' buying patterns, largely influenceĀ­d by the omnipresenceĀ­ of social media platforms like TikTok, Instagram and YouTubeĀ­.

Watch your local TV station long enough; eventually, you will find an ad or two about a promising new pharmaceutical. Thatā€™s because leading industry players spend millions of dollars on direct-to-consumer (DTC) advertising each year.

Amazon is rolling out a new generative artificial intelligence (GenAI) feature that helps sellers create listings for Amazonā€™s store.

This new feature allows sellers who have their own direct-to-consumer (DTC) website to provide Amazon with that URL and then receive product listings for the Amazon store, generated by the new GenAI feature.

E-commerce is a dynamic industry that has transformed the way we shop and conduct business. With rapid advancements in technology and changing consumer preferences, your business must stay ahead of the curve to remain competitive.

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Food for Thought

Data shows wholesale revenue has been on the rise in the U.S. since September 2023, and according to Digital Commerce 360ā€™s B2B Ecommerce Market Report, B2B marketplaces are the fastest-growing segment of B2B ecommerce.

If you have an e-commerce store, you already know how important traffic is to the success of your business. But increasing clicks and getting more viewers directed to your website may feel like an uphill battle. E-commerce Search Engine Optimization (SEO) is a proven marketing technique that helps give your store higher visibility on search engine results pages (SERPs). In this article, we discuss what e-commerce SEO is, why it works and how to develop a strategy.

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