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Inspiring leaders in consumer brands to never fall behind on the latest trends and news in the industry.
Channel Talk
November 21, 2024
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Founder Stories
Laura Taylor is the founder of Mingle Mocktails, a non-alcoholic beverage brand thatās redefining social drinking culture.
Inspired by her own experiences and the gap in the market for enjoyable alcohol-free options, she created Mingle Mocktails to bring inclusivity to social events for those who prefer not to drink.
This is her story.
ARTicles
A big part of the reason why consumers are using plastic to pay for Christmas and other holiday celebrations this year is economic. Inflationary pressures have caused U.S. households to take on more debt this year. Consumers who are feeling strapped due to prices or a tough economy typically say they plan to pay for most of their gifts with cash, in order to stick to a budget. Those pre-holiday intentions often prove unrealistic, with post-holiday statistics showing significant reliance on credit cards.
TikTok wants to offer US shoppers products from lesser-known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon, among others. Since July, the monthly gross sales on TikTok Shop have exceeded $1 billion.
We could soon see the end of traditional search boxes on retail platforms. Instead, we'll be interacting with conversational AI agents. Instead of shopping for party favors, consumers will search for 'What do I need to plan a 5-year-old's birthday party,'" fundamentally changing how brands structure their content and category presence.
Consumers are shifting between online and in-person shopping to make their holiday purchases this year, but brick and mortar remains the most popular channel. Two-thirds of U.S. consumers are shopping at brick-and-mortar locations, according to an EY-Parthenon survey of 13,000 global consumers, including 1,000 in the U.S., released earlier this month.
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Customer Driven Digest
Facebook is the most common platform for customers contacting brands through social media, with Gen Z leaning toward Instagram. Consumers are looking to social media for their customer service needs this holiday season. More than one-third of consumers say they plan on using social media to ask customer service questions more often this holiday season than in 2023.
Business leaders are excited about AIās potential to move the needle in customer experience while cutting costs. Customers, however, are more wary. According to Gartner, nearly two-thirds of customers donāt want companies to use the technology in customer service, but 3 in 5 customer service leaders are under pressure to use AI. Another study found describing a product as āAI-poweredā actually decreases customersā purchasing intention.
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Anna Sang
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