🧠 ARTicles - Oct Edition 📧

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Founder Stories

Sarah Buxton: From Shark Tank to Success

Sarah Buxton is an actress, interior designer, entrepreneur, and founder of Tutublue, a swimwear brand that specializes in stylish UPF50+ suits.

Growing up in California, Sarah has spent her life by the ocean. After a melanoma scare threatened her ability to spend time outdoors, she was driven to start her own line of protective swimwear that would allow her to continue enjoying the ocean safely while protecting her skin from harmful UV rays.

Her feature on the hit show Shark Tank helped propel Tutublue to even greater success.

This is her story.

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ARTicles

Do Major Holiday Discounts Help Or Hurt Your Business

Yes, you are driving more revenues, with the holidays often representing 30% of their total annual volume. But, if you are sacrificing material bottom-line profits by slashing prices in the process, why play that game?

The point here is: just because everyone else is doing it, doesn’t mean you have to do it too, as profits may be a much better metric to maximize than revenues, depending on your goals.

Smart Data Tactics Help Retailers Win In A Challenging Holiday Season

Holiday spending in 2024 is expected to show modest growth, with forecasts predicting increases ranging between 2% and 5% over last year. Consumers are expected to be more price-conscious, with a significant portion planning to delay their shopping until after Halloween and focusing on discounted items​.

How Outsourcing Can Bring Big Expertise To SMBs

Instead of incurring the costs of executive salaries and benefits, you can hire an individual or firm to meet your C-level needs without incurring the financial obligations of a C-level salary or benefits package. Outsourcing C-level talent can give your team a competitive edge, particularly when you partner with a provider who has a strong grasp of your industry.

“My Business Is Draining Me.” 6 Ways To Handle Burnout.

The first step in preventing burnout is recognizing it. Awareness is your greatest tool here. Start by tuning into how your body and mind are responding to stress. Keep a journal of your moods, energy levels, and overall well-being. When you notice a pattern of negative emotions or physical symptoms, it’s time to act.

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Customer Driven Digest

Half of global consumers will share personal data for better experiences, study finds

When we allow a company to use our data to create a more personalized and proactive customer experience, it holds real value because it reduces the time and effort needed to interact with the company, making the process easier and less stressful.

Brand BFFs: How building strong bonds with customers pays off

It’s a powerful place for brands to position themselves, with consumer research showing there’s a value dividend when brands build emotional bonds with customers, according to a Harvard Business Review.

Its study showed that emotionally connected customers are twice as valuable as highly satisfied customers, demonstrating the importance of genuine relationships, although they must consistently deliver to maintain trust.

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Anna Sang

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