Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Channel Talk
July 11, 2023

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Outplay, founded by Marialexandra Garcia, has become a beacon of hope for those seeking clothing that goes beyond traditional gender norms and embraces diversity.

With the growing popularity of artificial intelligence programs such as ChatGPT and Snapchat’s recent My AI Snaps feature, AI has become the sexy new talking point that everyone is interested in, especially in the e-commerce marketing space.

Global athletic apparel brand lululemon is targeting European customers with their launch on Zalando. Customers can now shop the brand’s innovative apparel and accessories for yoga, running, training, and most other sports activities on Zalando’s Fashion Store in several markets.

A recent study conducted by CivicScience found that fewer adults in the United States are starting their product searches on TikTok compared to a year ago.

he current base of internet shoppers is likely to double to 400 million in the next 5-7 years, according to investors' estimations. However, catering to the next wave of shoppers, a majority of who will be the Gen Z population, will require D2C (direct-to-consumer) startups to make products that are healthier, have a more appealing packaging or can be used multiple times.

In the modern world of accelerated digital advancements, the tech landscape of ecommerce is regularly evolving. With the groundbreaking growth in artificial intelligence and other technologies, how customers interact with respective brands has experienced a prominent shift.

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Food for Thought

AI has enormous potential for sellers and vendors on marketplaces. By using AI to learn about customers, adjust rates, optimize pricing and manage inventory, brands can improve their competitive advantage, drive sales and increase overall profitability on online platforms.

Meta has not yet announced any specific plans for e-commerce on Threads. However, this Instagram integration could make it easier for businesses to use Threads for retailing purposes.

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Spotlight on Brands

Marker and Moss: From Bricks to Clicks - The Resilient Journey of Maker and Moss in the World of E-commerce

Jackalo: Building a Greener Future - Marianna Sachse and America's First Circular Children's Clothing Brand

Lindai’s Bodywork: From Corporate Cubicles to Holistic Healing - The Inspiring Story of Lindai Loutun

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Hacks & Tools

Fishbowl is the first no-cost online inventory management software to integrate with QuickBooks Online, enabling barcode scanning, inventory addition, cycle counts, unit assignment, and inventory storage locations.

A survey maker automates survey creation, design, distribution, and analysis using various features and options, streamlining the process for users.

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