Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
May 31, 2023

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Articles & Tutorials

Embark on an entrepreneurial journey with Jonathan, a doctor who turned his passion for health into a thriving business at Miraclenoodle.com. Discover his inspiring story of transforming a serendipitous encounter with traditional Japanese noodles into a successful brand.

Adri Cowan outlined three key tenets for Marvel's multi-generational, multi-platform content strategy: from the 'die-hard fan' to the 'family bridge', producing evergreen and trend-based content.

Robin Ward, Head of Sales for LTK, discusses the impact creators are having on social commerce sales. He predicts that platforms will continue to succeed, but consumers will still want the same things from influencers regardless of platform or content trends. Creator and brand partnerships are rooted in organic performance and the halo effect.

Serve Robotics is expanding its partnership with Uber Eats, deploying up to 2,000 of its robots via Uber's platform in multiple markets across the U.S. Serve's robots are capable of Level 4 autonomy and can predict driver inattention and avoid collision on their own.

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Food for Thought

The FTC has proposed new rules that require businesses selling subscriptions to add a simple cancel mechanism on the same website as the initial transaction, with annual notices for non-physical products and restrictions on offers attempting to change a shopper's mind.

Con' Olio Oils and Vinegars is a premium olive oil-tasting bar in Austin that strives to put quality back into food through tree-to-table traceability, public tasting classes, cooking classes, and specialty food products. Con' Olio transitioned from brick-and-mortar to digital, launching an online store and seeing 20% growth online.

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Featured Brands

Kroger began investing in online grocery in 2018 and formed a partnership with Ocado to improve the efficiency of online grocery orders. Customers now enjoy pickup and delivery options, and the retailer is expanding its partnership to develop additional fulfillment facilities and in-store technologies.

Wayfair is a leading eCommerce company in the US, founded in 2002 as CSN Stores. It offers an open marketplace to suppliers to sell their products directly to digital customers and has expanded its operations abroad in regions like Germany, Canada, Ireland, and the UK.

Mercari is a Japanese eCommerce company that is the largest C2C online marketplace in Japan. Founded in 2013, it entered the US market in 2014, aiming to use the potential of the US market as a stepping stone for global expansion. The platform is a smartphone-focused C2C marketplace app that allows anyone with a smartphone to sell items they no longer need.  

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Hacks & Tools

Buffer helps you build an audience organically by sharing click-worthy content, building an engaged audience, saving time, and collaborating with ease. Buffer is a crucial tool for marketing teams to monitor engagement and strengthen the connection with their audience. It saves hours and helps spread their message.

Later is a calendar-focused social media scheduling platform with a drag-and-drop interface and features such as photo editing, publishing for stories, and more. It offers five paid plans and a free plan with a 17% discount for annual payments.

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Perks

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