Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
May 17, 2023

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Articles & Tutorials

E-commerce trends such as augmented reality and personalized experiences are expected to transform the global e-commerce sector in 2023. UK entrepreneurs made $14.7bn selling their companies in the past year, while SMEs failed in their first year. Rally offers post-purchase offers to boost revenue by up to 12%. Etsy has come out on top in customer experience analysis, and the repair of products is the next sustainability trend to watch.

Google has unveiled new AI tools to help it regain its "AI first" pole position, while also trying to be "bold and responsible" when it comes to AI. Google debuted products that stretch and preserve reality, while also introducing tools to curb AI-generated misinformation. Google is in a precarious position when it comes to moving too fast or slow.

BigCommerce releases an upgraded B2B Edition, featuring new features such as MSF compatibility, headless support, and a buyer portal. BigCommerce's updated B2B Edition offers customized purchasing, CPQ, reordering, storefront integrations, and a mobile-friendly buyer portal to help B2B brands sell more.

Fintech providers must learn from established firms about customer onboarding, which requires a data fabric to unify information without moving it from systems of record. Data fabric and process automation improve onboarding by unifying enterprise data and creating a virtual data layer, allowing for a 360-degree view of the customer and new insights.

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Food for Thought

Kathryn Smith will lead a Basecamp for 25 young leaders in their community to empower them with skills in launching a startup, crafting funding pitches, and marketing startups. Watson Institute is a reimagined model of education that accelerates the careers of next-generation innovators.

Entrepreneurs have an insatiable curiosity to learn, which is why Warren Buffet, Elon Musk, and Jack Ma all emphasize the importance of daily reading habits. To succeed, entrepreneurs must constantly fill their minds with insights and lessons learned, and this knowledge and hard work can help them achieve their goals.

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Featured Brands

Smile Direct Club was founded in 2014 by Alex and Jordan to provide affordable teeth aligners and whiteners. They approached customers through community building, content marketing, paid ads, and influencer marketing to connect with them.

Blue Apron provides fresh and quality ingredients with easy-to-cook recipes, collaborating with local farmers and delivering them to the customer's doorstep. It has partnered with YouTubers, bloggers, and Instagram influencers to demonstrate how it has made life easier for those who don't have time to cook.

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Hacks & Tools

Social Snowball makes it easy to build, launch, and automate word-of-mouth marketing programs. It can be used to turn customers into revenue-generating affiliates or launch a TikTok influencer program. It tracks referral sales, sends commission rewards, and automates it all.

Though not exclusive to eCommerce, Smartrr is a new option for a subscription that boasts its ability to deliver an elegant membership experience for your customers, providing them with all the flexibility they need to avoid unnecessary churn.

Zonos simplifies the international shopping experience for both merchants and shoppers. Zonos enables merchants to calculate accurate duties and taxes, present true landed costs, localize their checkout, receive foreign payments, mitigate fraud, and generate accurate international shipping rates.

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Perks

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