Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
May 30, 2023

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Articles & Tutorials

Google's and Bing's embrace of generative AI search will transform optimizing for organic rankings, including new perspectives and a shift from keyword-centric rankings to a more holistic approach. AEO is a shift to optimize for platforms that answer queries, such as voice-activated assistants and AI chats.

Tailored Brands is testing and adopting new technologies to attract a younger customer base, including Wedding Wingman and AR smart mirrors. The company's core customer is anyone who purchases tailored apparel. NRF Nexus is using technology to provide customers with a seamless experience online and in-store, and their biggest challenge is to provide digital solutions for folks who don't shop in-store.

The EnvisionB2B Conference & Exhibition in Chicago next month will feature more than 50 speakers and 25 sessions, with Joe Cicman and Val DuVernet discussing the intersection of online B2B buyer demands and ecommerce technology strategies. B2B sellers must find the right ecommerce technology to offer customers the best buying experience, and must be able to modify it to keep up with new standards.

Internet use is growing fastest in the Middle East and Africa, with 80 million more people going online at least once per month between 2023 and 2027. In North America, 89.7% of the population will be online, compared to Asia-Pacific's 61.1%, but Asia-Pacific will have 61.0% of the world's digital shoppers. This explains why Alibaba's ecommerce sales in China are nearly triple Amazon's in the US.

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Food for Thought

ChatGPT can help improve text for search engine optimization and social media by extracting optimized keyword phrases, creating a semantic analysis of competitor's content, and engaging with the tool. It can also create tables listing semantic concepts and entities to understand why a post is not ranking well.

Brandon Chicotsky argues that college is not necessary for business success, but rather to nurture students' intellect, internal endurance, and perspective in capital markets. College students should focus on learning, not entitlement, and ask potential hires what they want to accomplish or contribute to ensure alignment and an eagerness to learn.

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Featured Brands

The Southern California lifestyle brand opened its first retail shop in New York City as a pop-up, featuring high-end signature sweats and tees, a new collection, and limited-edition Aviator Nation totes. Founder Paige Mycoskie designed the murals.

Liah Yoo founded Krave Beauty to #PressReset and encourage people to take a step back from the trendy 10-step skincare routine. They communicate this through their website, which includes a pop-up email subscription with a specification for the customer's top skin concern.

Sellbrite is the easiest way for brands and retailers to list and sell their products on the world's largest online marketplaces. It helps them reach new customers no matter where they shop by listing inventory on multiple channels.  

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Hacks & Tools

Google Analytics is a free website analytics platform that offers insights to improve understanding of website audience, acquisition, behavior, and profitability. Google Analytics provides valuable data to inform marketing strategies, website design, product development, pricing strategy, copywriting, and business decisions.

Coda is a productivity tool that can help manage marketing calendars and tracking docs. It is highly editable and customizable, making it a great tool for organizing projects internally. It also offers a Shopify pack that integrates with your store.

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Perks

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