Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Channel Talk
June 23, 2023

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Articles & Tutorials

Matt recounts the journey of Grip Spritz, a brand initially focused on improving golf club grip that later expanded to include basketball shoe accessories. They reflect on the challenges they encountered, including their limited marketing knowledge and the skepticism they faced due to their young age. Despite these obstacles, their sales experienced a breakthrough moment that propelled their growth.

Young entrepreneurs are gaining popularity, with tech giants like Google, Facebook, and Reddit starting in university dorms. A 2022 survey found that three out of five teenagers prefer starting their own businesses, inspired by influencers and celebrities.

BigCommerce's 2023 Global E-commerce Report highlights the automotive industry's shift to e-commerce, with growth in GMV, AOV, and B2B selling. Data analytics and online subscription services are transforming car ownership.

Everbloom is a platform for investors to invest in YouTube creators, providing capital, expertise, and services to boost growth. With $3M in funding, it has deployed over $100k into seven creators, with 50% being fractionalized and sold.

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Food for Thought

E-commerce peak season, primarily in fall, includes key dates like Amazon Prime Days, Back-to-School Season, Halloween, Singles' Day, Black Friday, Cyber Monday, St. Nicholas' Day, Green Monday, Super Saturday, and Boxing Day. 

India's third-largest startup ecosystem has 108 unicorn startups valued at $1 billion, with the potential for 150 high-value startups by 2025. Unicorns focus on innovation, disrupting markets, and a strong social media presence.

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Featured Brands

Frederick W. Smith developed a global logistics company at Yale University, focusing on air freight. FedEx Express, one of the world's largest express transportation companies, offers fast, reliable delivery to over 220 countries and territories. 

WordPress, founded in 2003 by Matt Mullenweg and Mike Little, is an open-source platform used by developers, designers, and bloggers. It's now the preferred platform for over 43% of websites, owned and operated by Automattic, Inc.

OnBuy, an online eCommerce marketplace founded in 2016, offers safe transactions, competitive prices, and a diverse product range. Prioritizing buyer and merchant success, the platform secured £35M in a Series A funding round in mid-2021.

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Hacks & Tools

Tech companies like Uber, Dropbox, PayPal, and Airbnb have successful referral programs. Use ReferralCandy to create e-commerce referral programs, offering cash incentives for frequent purchases and a referral widget for occasional purchases.

Voila Norbert is an email-finding tool for businesses, enabling users to find and verify email addresses using a person's name and website domain. With 50 free credits, it aids in bulk uploads and cold outreach, making it a valuable resource for entrepreneurs seeking potential contacts.

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