Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Channel Talk
August 08, 2023

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Articles & Tutorials

We had the privilege of sitting down with Sara DeLuca, one of the visionary founders of Dovetail Workwear. Dovetail is not just your average apparel brand; it is a mission-driven endeavor that aims to bridge the gender gap in traditionally male-dominated industries.

Amazon online sales improve despite economy fears

Amazon's e-commerce business perked up in the three months to June, after months of lacklustre spending amidst a wider, sluggish economy.

There are several key steps to optimizing your Shopify store. These include optimizing your store's architecture, conducting thorough keyword research to identify relevant keywords for your business, refining your on-page optimization over time and implementing an effective link-building strategy.

Brand storytelling is not just about presenting a brand’s history or its product line; it’s about creating a unique, distinct, authentic and value-creating narrative that resonates emotionally with consumers.

As influencer marketing continues to mature, a common concern has bubbled up: Oversaturation. If more and more young people want to become influencers (they do) and more accounts are garnering major followings (they are — nearly 40,000 accounts on TikTok have over a million followers), then could we be nearing some kind of influencer marketing tipping point?

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Food for Thought

Low conversion rates are the silent killers of commerce, at a time when we’re all laser-focused on cost reduction and the bottom line. The Baymard Institute recently estimated that over the last decade, as much as $260 billion has been lost through cart abandonment that could have been recoverable with a better shopping experience.

Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022.

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Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

Spoonie Threads: Redefining Adaptive Fashion - An Insightful Chat with Saba Kamaras

Marker and Moss: From Bricks to Clicks - The Resilient Journey of Maker and Moss in the World of E-commerce.

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Hacks & Tools

Artoh offers busy entrepreneurs a lightning-fast, effortless cash flow management tool, driving more profits and saving time.

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

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Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

If you are an E-commerce or DTC brand founder interested in sharing your story, please let us know here.

If you're a Shopify app developer or owner and want to increase exposure for your technology, feel free to reach out here.

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