Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
May 24, 2023

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Articles & Tutorials

DouxMatok, a food tech company, has changed its name to Incredo, a sugar-based solution that reduces the amount of sugar in foods by 30%-50%. It has raised $30 million in a Series C funding round and has now raised $60 million. Incredo is a company developing healthier versions of sugar alternatives, offering taste and clean label.

Consumer businesses diversify sales channels to meet digital demands. Retail companies expand beyond physical stores, embracing multiple channels. Affiliate marketing is vital for this diversification. It leverages social influencers to reach vast audiences efficiently. But beware of fraud risks.

Over 4 million podcasts exist, with 103,000 episodes published in the last three days alone. The abundance of audio content ensures endless options for listeners. Generative AI startups like ElevenLabs, WondercraftAI, and Podcastle have introduced easy-to-use tools for AI voice generation. AI podcasts have arrived amidst the ongoing generative AI rush, whether requested or not 

AI in HR is becoming increasingly accepted as a tool for determining how much employees are paid. AI-powered recruiting platforms and talent marketplaces provide job candidates with insights to present their skills more effectively and inform compensation decisions.

 

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Food for Thought

Tech companies can learn from Ecommerce by building brand loyalty through product innovation and efficiency, which can be more effective when customers and clients are involved in the personalization of the platform. Ecommerce companies can also branch out from brand loyalty and adapt core products to meet market needs and leverage outside resources to scale up.

Dropshipping is a low-risk and low-cost business model that can be started without investments. It requires paperwork, product niches, residence country, and the ability to customize and integrate with other marketplaces. Low investments are essential for success.

 

  

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Featured Brands

Bloomscape is an Ecommerce platform that sells plants and tools for plant care. It provides customers with ready-to-go home plants and detailed instructions, making it a trusted and successful Ecommerce startup.

Miriam Brafman founded Packlane, a packing startup in Berkeley, California, in 2015 to provide Ecommerce businesses with easy, affordable packaging that doesn't sacrifice brand continuity. Investors include Breakout Capital and Draper Associates.

 

 

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Hacks & Tools

Skio helps brands on Shopify sell subscriptions without ripping their hair out. Leverages Shopify's native checkout & also uses passwordless login for customers to edit their subscription.

​​Magic Mind is a beverage brand that contains a combination of 12 active ingredients designed to stimulate focus, creativity, energy, and motivation while decreasing stress, oxidation, and inflammation in the body. 

Muddy Bites are bite-sized cones filled with chocolate. For years, ice cream manufacturers have put delicious chocolate at the bottom of their sundae cones. For many people, this quickly became their favorite part.

   

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Perks

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