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Articles & Tutorials
The emergence of direct-to-consumer (D2C) strategies has opened fresh prospects and obstacles for mid- to large-sized companies. While some companies, such as Nike, have successfully increased their D2C revenue share, numerous manufacturers grapple with launching robust e-commerce platforms and attracting enough traffic to their websites.
Online Retail Is Transforming—D2C Brands Risk Missing Out If They Don’t Take Action
Although there doesn’t seem to be a record of its origins, the phrase “may you live in interesting times” is rumored to date from ancient China. Of course, while the phrase appears as a blessing, it has often been described as a curse.ng.
As lockdowns affected us in 2020, demand for many household products went up and stocked-out retail shelves became a common sight globally. At the same time, e-commerce showed unprecedented growth. Later in 2021, the global economy was hit by supply chain disruptions.
Monos, a Canadian luggage retailer, launched online in 2018 with the goal of providing shoppers with an inspiring travel brand. Founder and CEO, Victor Tam, previously established another profitable direct-to-consumer (DTC) brand, Rove Concepts, and felt there was a unique opportunity in the luggage market that legacy brands and even Away had yet to capture. The company was founded with profitability in mind and the goal of building an exceptional and sustainable culture.
Global fashion brands are investing in wholesale over DTC channels as they expect a 27 percent growth in wholesale channels this year, according to a new report.
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Food for Thought
Even as some companies redirect their attention to wholesale, direct to consumer mentions in apparel company filings continue to grow.
Generative AI, embodied in tools like ChatGPT and Midjourney, is poised to revolutionize the business landscape in ways that we can only begin to fathom. While the full extent of its impacts and disruptions remains unforeseen, one thing is sure: Generative AI has the potential to scale productivity for users across industries and functions.
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Spotlight on Brands
Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.
Spoonie Threads: Redefining Adaptive Fashion - An Insightful Chat with Saba Kamaras
Everviolet: From Personal Struggle to Empowering Triumph: The Everviolet Revolution
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