Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
June 14, 2023

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Articles & Tutorials

LatAm Tech Weekly Series highlights startups' growth in SaaS, e-commerce, fintech, and health tech sectors. TechCrunch+ analyzes fintech spending cuts, while Pitchbook examines fundraising momentum. Emerging managers face challenges in raising, highlighting potential losses.

EverC and Pay.com have formed a partnership to improve operational efficiencies, detect merchant risk, and attract good merchants. Pay.com will use EverC's MerchantView solution to eliminate bad actors and provide secure payment solutions.

In 2021, the average US business spent $206,383 on capital expenses, with some industries being more expensive and capital-intensive. Startup costs vary across industries, with accommodation and food services having the most common range.

The US book light market is projected to reach $288.1 million by 2031, with a CAGR of 8.9% from 2022 to 2031. The clip light segment dominates, accounting for 62.6% of the market share in 2021. The rechargeable segment remains dominant, with e-commerce being the fastest-growing segment.

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Food for Thought

MVPs, such as Buffer, Dropbox, and Product Hunt, are essential for idea validation and reducing investment risks. They test the viability of business ideas, ensure demand, and gather early user feedback. Buffer's app landing page, Dropbox's tour video, and Product Hunt's product leaderboard platform all benefit from focusing on MVPs for valuable insights and innovation opportunities.

E-commerce businesses must enhance product pages with visuals, compelling descriptions, call-to-action buttons, customer reviews, and social proof to boost sales and conversions. Continuous monitoring and analysis improve long-term customer satisfaction.

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Featured Brands

Misty Robotics, founded in 2017, sells personal robots for coding skills, including the Misty II, which can perform tasks, communicate, and recognize faces. They raised $11M in late 2018 from investors.

Your Super is an eCommerce health and wellness startup in Venice, California, founded in 2015 by Kristel de Groot and Michael Kuech. They sell superfood and protein products in powdered and bar form, with funding of $11.5M.

Matternet, founded in 2011, offers drone-based on-demand delivery systems for medical items. With a $31.1M funding, the company aims to build a drone network for eCommerce players, resulting in a -44% 5-year search growth.

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Hacks & Tools

A marketing plan is a crucial document for businesses to execute their strategy, describing current and future plans, and ensuring consistency. It includes an executive summary, mission statement, SWOT analysis, target market, KPIs, pricing, growth, channels, and budget.

Warby Parker revolutionized the eyewear industry by offering affordable, stylish glasses through their website, offering virtual and home try-on programs for a convenient shopping experience.

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