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"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Channel Talk
November 28, 2023

In this exclusive interview, we dive into the entrepreneurial journey of Jennifer Ferguson, the founder of Handful, an activewear brand renowned for its versatile and breast cancer-supportive products. From humble beginnings to becoming a formidable presence in the activewear industry, Jennifer shares her insights, challenges, and the ethos behind Handful's success.

Shopify merchants set a Black Friday record with a combined $4.1 billion in sales*, a strong start to the biggest holiday shopping weekend of the year.

From the crack of dawn in New Zealand through the final minutes in California, our merchants drove a 22% increase in sales over last year. Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Friday.

In 2014, after Robert Felder couldn’t find shorts he liked at the mall, the University of Florida undergrad created his own. His brand, Bearbottom Clothing, which is on pace to do $25 million in sales this year, makes classic khaki shorts with a modern cut and material — a supershort inseam, stretchy waistband and soft cotton twill cloth. Felder has since expanded into polo shirts, hoodies and joggers.

When it comes to messaging today, social video is king. According to TikTok, the app had more than 150 million active users in the U.S. in March, and according to testimony from the app’s CEO Shou Zi Chew reported by Business Insider, the average user is “an adult well past college age.” Nine in 10 customers say that video helps them make buying decisions.

After recently disclosing another quarter of unsatisfactory earnings, footwear and fashion firm Allbirds is betting on a new partnership with Amazon to boost its likeability and relevancy with consumers.

During a recent conference call with analysts, Allbirds acknowledged its ongoing efforts to rectify the fallout from a deviation from its core business and an excessive focus on non-core products. Despite the current cleanup, the company is setting its sights on a substantial uplift in the upcoming holiday season.

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Food for Thought

It may seem surprising, but many of the biggest brands were built in slower economic times. General Electric was founded during the Panic of 1893; IBM and Disney in the 1920s shortly after the Depression. More recently the Great Recession of 2008-09 saw the launch of WhatsApp, Uber and Airbnb.

Brands that launch during such times have the advantage of learning valuable lessons early on. For example, they learn that innovation and adaptability are essential to survive.

As we enter the holiday season, consumers are finding ways to manage their finances. The advent of split payments and other flexible spending programs is enabling shoppers to spend while not breaking their banks. As PYMNTS Intelligence has found, holiday shoppers who use a deferred payment method spent nearly $150 more than those who don’t.

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Spotlight on Brands

Jonas Paul: Our motivation comes from multiple sources. Firstly, the experience with our son Jonas and the realization that we can provide resources and support to children with visual impairments. Knowing we can make a positive impact on their lives, both through our products and charitable initiatives, keeps us driven…

BASBAS: Artistry in a Bottle: The Story of BASBAS, Paul Geller, and the Spirit of Ibiza

Amberjack: Amberjack is a renowned brand specializing in crafting casual and comfortable dress shoes for men.

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