Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

Channel Talk
September 21, 2023

E-commerce has become the primary face of our business. I had to make a choice about how to allocate my time. At one point, I had a large salon on Melrose in West Hollywood, a high-end location. We had twelve stylists and offered various services. As the e-commerce side began to expand, I found myself split between two different businesses, and it was challenging to manage. The salon didn't have an office space, so I was constantly moving between my LashX offices (the brand) and the MAKEUP MANDY salon.

Amazon has canceled a planned fee on merchants who don’t use its shipping services. The fee, announced in August, was set to take effect Oct. 1 and would have applied to third-party merchants using Amazon’s Seller Fulfilled Prime program, Bloomberg reported Wednesday (Sept. 20).

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.

Unlike other social media platforms, TikTok, owned by China’s ByteDance Ltd., seems bent on making money via e-commerce. Globally it aims to reach $20 billion in gross merchandise value this year, a fourfold increase from 2022, Bloomberg has reported.

Sponsored Products make it easy for customers to move from inspiration to browsing or buying in just one or two clicks.

Consumers become more price-conscious and hesitant to spend on non-essential or discretionary items when prices rise steadily. They may prioritize essential goods and services while cutting back on luxury or non-urgent purchases. This shift in consumer behavior can pose challenges for businesses, particularly those that rely on discretionary spending for a significant portion of their revenue.

🧠

Food for Thought

Amazon announced in a blog post that it plans to hire 250,000 workers for the holidays, up from the 150,000 workers it said a year ago it would hire, and up from the 200,000 workers it said in 2019 it would hire.

Labor Day has come and gone, and the holiday season is just around the corner. But current economic and financial conditions are forcing consumers to face some tough choices about buying what they want, while having the means to fund it.

 🚀  

Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

BASBAS: Artistry in a Bottle: The Story of BASBAS, Paul Geller, and the Spirit of Ibiza

MAKEUP MANDY: Beauty Beyond Makeup: Amanda Jacobellis's Entrepreneurial Evolution

🛠️

Hacks & Tools

Real-time cash flow insights, Seamless financial forecasting, and Streamlined financial operations —all designed to supercharge your brand.

Try Artoh - It’s your money. Take Control 🚀

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

🎁

Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

If you are an E-commerce or DTC brand owner interested in sharing your story, please let us know here.

If you're a Shopify app developer or owner and want to increase exposure for your technology, feel free to reach out here.

If you have any comments or feedback, just respond to this email!

Thanks for reading,

Powered by Artoh 🖤