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"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Channel Talk
September 26, 2023

In the rapidly evolving online shopping landscape, statistics show that direct-to-consumer (DTC) sales are the future for businesses. The natural products industry is no exception with ecommerce sales in the U.S. on track to exceed $200 billion by 2024, according to Insider Intelligence.

Amazon’s fulfillment network provides customers with fast, low-cost, reliable delivery while creating opportunities for independent sellers to lower costs, increase sales, and grow their businesses.

Amazon is the most visited eCommerce platform in the US, with 2.2 billion combined web visits in April 2023, according to Statista. But this thriving digital marketplace also has 9.6 million registered third-party sellers. Being noticed by consumers in that crowd remains the greatest challenge for sellers.

Amazon's "Sellers in Your Community" program lets entrepreneurs and small businesses share their stories with local leaders, creating more awareness and opportunity. Meet two Dallas-area founders who have big visions and philanthropic purpose.

Today, we’re unveiling an upgraded version of Shopify Audiences that delivers richer insights and connects to more ad channel partners including Snap, Criteo, and TikTok.

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies.

The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. Google previously debuted its own multisearch tool via its Google Lens platform, with Lens initially debuting in October 2017. The company also launched the multisearch tool last year.

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Food for Thought

Amazon, like most of the biggies in the business is forced to sit up and re-think their strategies post the advent of chatGPT. Amazon CEO Andy Jassy, while acknowledging the immense potential of generative AI applications like chatGPT stated they have been working with similar technology for a long time now.

How an online shopper finds a product or store impacts conversions. Thus optimizing for sales might start well before a prospect reaches a product detail page. Conversion optimization is complicated, as the authors of “Leading Online Shoppers to the Finish Line,” a 2023 Shopify and Boston Consulting Group study, found. For starters, ecommerce merchants use varying attribution methods and buyer-journey definitions.

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Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

BASBAS: Artistry in a Bottle: The Story of BASBAS, Paul Geller, and the Spirit of Ibiza

MAKEUP MANDY: Beauty Beyond Makeup: Amanda Jacobellis's Entrepreneurial Evolution

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Hacks & Tools

Real-time cash flow insights, Seamless financial forecasting, and Streamlined financial operations —all designed to supercharge your brand.

Try Artoh - It’s your money. Take Control 🚀

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

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Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

If you are an E-commerce or DTC brand owner interested in sharing your story, please let us know here.

If you're a Shopify app developer or owner and want to increase exposure for your technology, feel free to reach out here.

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