Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Articles & Tutorials

As pioneers in sustainability two decades ago, Kevin and his wife embarked on a mission to source sustainable products, initially working with catalog companies and later expanding to include retailers and designers. However, challenges arose, such as losing customers during the economic crash. To adapt, Padmasplantation shifted its focus to the Ecommerce side of the business and is currently transitioning from a B2B to a B2B and DTC model.

Stratagem Market Insights offers a 70% discount on Virtual Fitting and Styling Room for eCommerce Market Reports, covering 100+ pages of analysis on business strategy, geographical scope, market segments, product landscape, price, and cost structure.

Google is testing new uses for generative artificial intelligence in its campaign creation tools, aiming to shore up a dominant role in search advertising. AI is seen as a technological sea change compared to the one brought on by smartphones. Google is introducing a conversational experience and generative AI to make paid search ads more relevant to queries.

AI is making deep and complex analytics accessible, affordable, and portable to a wide range of business processes, particularly in agriculture. Deep analytics and AI are being used to monitor food freshness, develop RNA antibiotics, reduce food waste, and automate cataloging and search. Companies such as FaunaTech, ORBEM, Pebble Labs, Live Green Company, SuperOpa, and SPRK are all alumni of the XTC.

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Food for Thought

Caswell-Massey is one of America's oldest continuously operating companies and a storied beauty and fragrance brand with roots dating back to 1752. It is one of the most well-marketed and relevant brands today. Caswell-Massey was founded in the 1700s as Dr. Hunter's Dispensary and its legacy continues to be a central part of its identity.

Twitter has recently struck a deal with an ad tech vendor to help counteract the ongoing loss of ad revenue from the platform. This partnership is limited to one test market, but could eventually expand into additional markets. Twitter is selling ads through a marketplace it doesn't own, targeting advertisers it doesn't directly work with.

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Featured Brands

Revival brings unique handmade rugs and home goods from the world to your door.

A meticulously engineered personal blender to help you add even more of the good stuff to your diet. Looks pretty sleek too.

Lowe's is the second-largest home improvement and hardware chain in the US, selling construction materials, furniture, home, and garden equipment, and tools online.

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Hacks & Tools

Dropbox offers a simple, above-the-fold experience with a menu that makes finding what you need easy and intuitive. Visitors can learn, sign up, or scroll down to learn more.

Asana's site has clear navigation and white space to highlight the headline and call-to-action. Everything the visitor needs is above the fold, with no scrolling required. A simple navigation menu is designed with efficiency in mind.

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Perks

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