Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
May 12, 2023

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Articles & Tutorials

Ruler Analytics found that 91% of marketers prioritize lead generation, but 60% say identifying and cultivating potential customers is the greatest challenge. DesignRush, a B2B marketplace connecting businesses with agencies, shares ways small businesses can generate leads successfully. It provides expert reviews, ranking lists, awards, knowledge resources, and personalized agency recommendations.

The most important Ecommerce marketing trends for 2023 will revolve around customer retention, as the odds of economic recession are increasing. To foster customer loyalty and streamline retention, it is important to study the latest marketing tendencies.

Kantar and Ispo have ranked Nike as the world's most valuable apparel brand. However, this year could be a turning point as Nike seeks to strike a balance between direct-to-consumer and wholesale commerce. Find out what factors are driving Nike's success, who its competitors are, and why a blend of D2C and wholesale is crucial to maintaining its position at the top.

212 Creative Group is a leading website design and digital marketing agency with exceptional customer service, innovative solutions, a results-driven approach, attention to detail, affordable pricing, quick turnaround times, an experienced team, a collaborative process, attention-grabbing designs, and a proven track record.

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Food for Thought

Scott Woodward is a branding and marketing expert who is committed to purpose-driven marketing, philanthropy, and giving back, making him an inspiration to aspiring marketers and business leaders.

Fernando Fernandez, President of Unilever's €12 billion Beauty & Wellbeing business group, is confident the future is looking good for the brands. The group comprises four key areas: Hair Care, Skin Care, Prestige Beauty, and Health & well-being (Vitamins, Minerals, and Supplements).

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Featured Brands

By Humankind is a startup company that produces sustainable, cruelty-free products. It offers bundles and sends them monthly to subscribers, and has seen sales increase during the pandemic due to its millennial-friendly DTC business model. 95% of their sales are from their website.

The Farmer’s Dog is a direct-to-consumer dog meal service founded in 2014 in New York, United States. It provides certified human-grade food for pets and provides hundreds of jobs in two main locations, New York and Nashville. The pet industry in the US is huge, with estimated pet owners spending over a billion dollars in 2020.

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Hacks & Tools

 Zendesk is a customer support tool. It's got 2 main features: ticketing and a knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. The knowledge base allows you to create an FAQ section to guide your customers.

In Cart Upsell watches what is in each shopper's cart. When they start the checkout process by going to your cart, In Cart Upsell presents a relevant product to add to the basket in a non-intrusive way.

GRIN is the only influencer marketing software built for Ecommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content & rights management, sales tracking & deep analytics - GRIN helps you do it all.

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Perks

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