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"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."
As the founder of BASBAS, a liquor brand steeped in tradition and craftsmanship, Geller has navigated a path showcasing the importance of understanding history, tradition, and the necessity of smart, strategic planning in a competitive industry.
If you are an Ecom/DTC brand owner with a story to share, we would love to hear from you! ❤️ Your journey could inspire others and provide valuable insights into the world of Ecom/DTC businesses. Please contact us to share your story.
Learn why it’s imperative brands understand the role analytics play in the success of their e-commerce efforts, especially in the relatively new territory of brick-and-mortar e-commerce.
Amazon is increasing the free shipping limit by a whopping 40% for some customers as it looks to make its operations more cost-effective.
Cautious investors are finding safer bets in tech-focused platforms that create products for online brands over traditional DTC start-ups.
Decoding E-commerce Profit Margins (& Strategies to Skyrocket Yours)
While revenue growth is crucial, it does not necessarily equate to profitable growth. Successful ecommerce brands, such as Warby Parker and Allbirds, have demonstrated that substantial revenue growth does not guarantee profitability.
Inflation and increased costs of doing business have pushed many brands across the apparel industry to increase their prices. They’ve ranged from DTC brands issuing public apologies to customers before raising their prices a few percentage points to luxury brands bumping their prices up by thousands of dollars.
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Food for Thought
Having already established a wholesale customer base for its flagship Solo Stoves brand with Dick’s Sporting Goods, Ace Hardware, Costco, Home Depot and Lowe’s, to name a few, it chose to lean into those relationships as the cost of customer acquisition online grew and its product line expanded.
Disruptive direct-to-consumer brands are dovetailing the human touch with an iterative approach to training proprietary artificial intelligence.
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Spotlight on Brands
Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.
Spoonie Threads: Redefining Adaptive Fashion - An Insightful Chat with Saba Kamaras
Everviolet: From Personal Struggle to Empowering Triumph: The Everviolet Revolution
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If you are an E-commerce or DTC brand owner interested in sharing your story, please let us know here.
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