Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
June 20, 2023

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Articles & Tutorials

Best digital marketing campaigns of the year featured influencer partnerships, hashtag contests, social issue discussions, grassroots petitions, and classic ad revamps, including Wendy's, Carlings, and Nike.

Generative AI can improve healthcare services by summarizing consultations, diagnosing diseases, and drug discovery. Microsoft, Nuance, Epic, and Google's Med-Palm-2 have achieved high accuracy, but improvements are needed for real-life patient care.

Amazon sellers prepare for Prime Days 2023, with 41% marketing deals on social media, a 15-point increase from 2022. Amazon will rebate fees to sellers who send traffic. TikTok is crucial for sellers, with 36% Gen Z consumers likely to purchase items. Inventory is in good shape.

Walmart, Amazon, Alibaba, and other retailers face declines in sales due to inflation, economic uncertainty, and pandemic shutdowns. Other retailers suffer from reduced discretionary spending.

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Food for Thought

Brad Moss, former Amazon product manager and video game developer, is CEO of Brandless, a $300 million company focusing on health and wellness, acquiring companies with strong sales growth and working on AI projects.

Nerdwax is an organic beeswax-blend for glasses, designed to keep them in place. Their e-commerce website has a visually appealing design, copywriting, and clear value proposition. Nerdwax has been featured in media, with customer testimonials and videos explaining product recommendations.

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Featured Brands

Sam's Club, a Walmart-owned retail warehouse club, offers membership options like Club and Plus Memberships, with exclusive deals and benefits. They also provide business solutions, online shopping, and a mobile app for easy shopping, location access, and promotions.

TripAdvisor is an online travel platform with user-generated reviews, helpful features, and user involvement. It helps travelers plan trips, compare prices, and find best deals, and hosts annual Travelers' Choice Awards.

Kohl's, founded in 1962, is an American retail chain offering various products, including clothing, shoes, home decor, appliances, electronics, toys, and beauty. They offer discounts, rewards, free shipping, and easy in-store returns.

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Hacks & Tools

Grin is an influencer marketing platform for eCommerce businesses, offering features like influencer discovery, campaign management, performance tracking, and ROI analytics.

GemPages, a Shopify page builder, offers intuitive features, pre-made elements, and built-in conversion-focused features. Its 7.0 release includes Image-to-Layout, AI-powered layout generation, and support for storefront transfers from other platforms.

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Perks

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