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Author

Channel Talk
October 03, 2023

Julia and I, as immigrants, shared a deep determination to create a better future for our families. We both had corporate roles, but in 2012, changes in my position at MetLife Agency prompted us to explore new opportunities. After months of brainstorming, Julia shared a personal struggle with chafing, which ignited our entrepreneurial spirit. We realized there was no ideal solution to this problem and decided to create one. Thus, Bandelettes was born.

In a world where digital brands dominate, Canadian direct-to-consumer (DTC) companies like Mejuri, Fable, and Silk & Snow are forging a unique path to success by forming mutually beneficial partnerships and shop-in-shop experiences. These brands, each with distinct offerings, share common values and a commitment to growth, resulting in a collaborative ecosystem redefining the retail landscape.

Every year, some direct-to-consumer (DTC) retailers and consumer goods (CG) companies bring their brands offline and out of other retailersā€™ stores to embark on an own-brand store

In this article, weā€™ll look at the must-have ecommerce design elements that can make your ecommerce business soar. How a few tweaks to your online storeā€™s appearance can lead to more satisfied customers and, of course, better sales.

Millennials now comprise the largest group of consumers. However, Gen-Z is beginning to close the gap. As e-commerce demographics change, a new breed of consumer is becoming prevalent, and they have very different preferences and expectations regarding payment experiences. As a disclosure, my company ECOMMPAY is one provider of e-commerce payment service solutions.

Black Friday and Cyber Monday (BFCM) are possibly the two most important days for brands and shoppers. With people anticipating the best deals on clothing, electronics, gifts, and other product categories, physical and online stores are bound to experience a massive traffic bump.

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Food for Thought

In today's fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy has emerged- influencer marketing.

As more and more brands recognize the power of creator-led marketing and dedicate growing chunks of their budgets to it in spite of global economic turbulence, there's more opportunity for young professionals to emerge in the space, and help brands and creators collaborate effectively.

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Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

BASBAS: Artistry in a Bottle: The Story of BASBAS, Paul Geller, and the Spirit of Ibiza

MAKEUP MANDY: Beauty Beyond Makeup: Amanda Jacobellis's Entrepreneurial Evolution

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Hacks & Tools

Real-time cash flow insights, Seamless financial forecasting, and Streamlined financial operations ā€”all designed to supercharge your brand.

Try Artoh - Itā€™s your money. Take Control šŸš€

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

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Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

If you are an E-commerce or DTC brand owner interested in sharing your story, please let us know here.

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