Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

Author

mina kim
May 23, 2023

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Articles & Tutorials

Amazon One, the retailer's palm-scanning payment technology, is now allowing customers to buy adult beverages by hovering their palm over the device. Customers can upload photos of their IDs and snap a selfie to verify their age, allowing them to purchase adult beverages without having to pull out their ID.

Strike Graph raised $7 million to expand its certification offerings and win over larger customers, targeting businesses that prioritize cybersecurity investments. Strike Graph is the "delta" between the audit and software markets, with a market opportunity of $100 billion in annual expenditure.

Juniper Research projects a rapid expansion of the eCommerce market, fuelled by increased usage in developed and emerging markets. Vendors must provide the most appealing payment methods to their customers, and differentiate their offerings by providing dashboards and data visualizations.

E-commerce has seen a decline in venture funding and increased competition, requiring more skill, nuance, and strategy to succeed. Investors should focus on profitability and take into account customer habits, likes and dislikes, and factors that lead to churn to make profits.

 

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Food for Thought

Are you searching for straightforward yet impactful marketing tips? We have compiled a list of 17 marketing tips that you can start implementing immediately. 

Starting an e-commerce business requires business acumen, creativity, and discipline, but it can be a rewarding journey. Research e-commerce models and decide what to sell to stand out. Business models include B2B, C2C, and C2B, and delivery methods include D2C, Dropshipping, Wholesaling, White Label, Private Label, and Subscription. To find a niche, write a business plan.

  

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Featured Brands

Kindroot is a wellness brand offering adaptogen-powered lozenges with healing properties of various plants, such as vitamin C, reishi mushrooms, melatonin, ashwagandha, mood, Schisandra berry, and lemon balm.

Lalo is a toddler and baby e-commerce brand that streamlines the baby shopping process by providing a straightforward, intuitive online experience and well-made essential items. It is ideal for parents looking for honest priced and rigorously tested essentials for their child, meeting the highest safety standards.

 

 

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Hacks & Tools

Never Miss Another Conversion. Ensure that 95% of your conversions – from Facebook to Google Analytics and 30+ other channels – are tracked to take control of your attribution. Tag your site, trust your data, and scale faster.

​​PostHog is an open source, product analytics platform that provides e-commerce businesses with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer. 

WisePops allows you to display a message to any segment of your visitors without any dev needed. Choose which popup you want to use (landing page take-over, exit intent, scroll-based popup, etc) then choose the segment you want to show your popup to and track conversions inside the app.

   

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Perks

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