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Channel Talk
September 28, 2023

The partnership will help simplify B2B selling by expanding Shopify's one-stop commerce offerings. E-commerce company Shopify has selected business-to-business (B2B) company Faire as its wholesale marketplace. As part of the partnership, Shopify will become a shareholder in Faire. Terms of the investment deal remain undisclosed.

Lululemon has announced a new five-year strategic global partnership with American exercise and equipment company Peloton, which will become the exclusive digital fitness content provider for the athleisure brand.

Facebook can be sued over allegations that its advertising algorithm is discriminatory, a California state court of appeals ruled last week. The decision stems from a class action lawsuit filed against Facebook in 2020, which accused the company of not showing insurance ads to women and older people in violation of civil rights laws.

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

Gen Z consumers globally are optimistic about AI's role in e-commerce, with 55% of respondents interested in an AI assistant that would make online shopping more convenient by simplifying product discovery and anticipating their needs and desires. Additionally, 51% of Gen Zers say they are interested in augmented reality and virtual reality shopping experiences.

For many B2B sellers, ecommerce sales are on the rise because digital business buyers now see digital sales channels as easier, faster and more efficient ways for digitally driven purchasing managers and teams to acquire goods and services for their respective organizations.

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Food for Thought

There’s no shortage of excellent Shopify alternatives, but which one is best for you? Shopify is a formidable website builder, after all, so the alternative you choose needs to deliver a similar experience. It’s well supported, highly customisable and used by so many online retailers that there’s a large community of store owners on hand to help out if you become stuck.

In the highly competitive world of online retail, having a well-designed user interface is essential to attracting and retaining customers. However, even the most visually appealing website won’t generate sales if it fails to convert visitors into buyers.

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Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

BASBAS: Artistry in a Bottle: The Story of BASBAS, Paul Geller, and the Spirit of Ibiza

MAKEUP MANDY: Beauty Beyond Makeup: Amanda Jacobellis's Entrepreneurial Evolution

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Hacks & Tools

Real-time cash flow insights, Seamless financial forecasting, and Streamlined financial operations —all designed to supercharge your brand.

Try Artoh - It’s your money. Take Control 🚀

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

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Perks

Partnerships are at the heart of Artoh, and we're always excited to offer discounts. Click and Redeem!

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