Articles & Tutorials

"Exclusive to Bright-Minded Ecommerce & DTC Entrepreneurs."

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Channel Talk
August 15, 2023

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Articles & Tutorials

Based in Minneapolis, Hippy Feet is not your average socks and apparel company. With a profound dedication to eradicating youth homelessness, Mader's mission goes beyond fashion, aiming to create a lasting impact on society.

How Nestlé and Unilever Built Successful E-Commerce Strategies

As companies continue to integrate digital commerce into their strategic growth plans, success stories from the world’s leading FMCG players offer valuable insights into the “how” of executing e-commerce strategies. Here are four key learnings.

TikTok is emerging as one of south-east Asia’s most prominent ecommerce platforms, with sales growing sevenfold in one year as it attracts a wave of young, tech-savvy users with shopping and entertainment features.

Ecommerce continues to grow at a rapid pace. Online sales among other ecommerce services are making up a reasonable percentage of all retail sales and advertisements. There are various factors driving ecommerce development services in business today.

By smartly implementing D2C strategies, small businesses can effectively and efficiently increase their growth potential and customer engagement backed by innovation in terms of product and brand visibility.

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Food for Thought

Warby Parker and Allbirds continue to make headlines as other direct-to-consumer (D2C) brands attempt to replicate their success, expanding from online only to brick-and-mortar operations. But with more D2C brands making this transition, what does the future of D2C business models look like? And what does this trajectory mean for in-person shopping experiences?

Google Ads has long encouraged Performance Max campaigns. With the ability to target all channels — search, video, more — and with smart bidding options, Performance Max campaigns can drive more conversions and revenue.

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Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

Spoonie Threads: Redefining Adaptive Fashion - An Insightful Chat with Saba Kamaras

Everviolet: From Personal Struggle to Empowering Triumph: The Everviolet Revolution

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Hacks & Tools

Artoh offers busy entrepreneurs a lightning-fast, effortless cash flow management tool, driving more profits and saving time.

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

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Perks

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