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Channel Talk
September 19, 2023

Consistency in brand messaging is crucial and should permeate all facets of marketing. It begins with internal alignment across teams on elements like branding, color schemes, pricing, and messaging. Regarding marketing channels, it's a dynamic landscape.

E-commerce has evolved greatly over the past 20 years. Consumers have become fickle in their shopping habits and expect a lot more from the online brands they engage with. How you present your e-commerce product pages can make the difference between new sales and abandoned shopping carts.

The world of commerce has undergone a seismic shift in recent years, with the relentless rise of e-commerce. In this article, we delve into the profound implications this e-commerce boom has had on logistic operations. As online shopping becomes the norm, logistics has emerged as the unsung hero of the digital age, playing a pivotal role in ensuring goods reach consumers efficiently and on time.

We’re all feeling the impact of climate change. Consumers are responding. A 2023 report for the U.S. food and grocery industry by Glow, a research firm, stated that nine out of 10 consumers believe businesses should act in a socially and environmentally responsible way.

E-commerce brands preparing for Black Friday and Cyber Monday this year could be in for a treat. TikTok has announced that it will begin subsidizing discounts for its sellers who use its newly-launched TikTok Shop — hoping to gain a strong foothold right out of the gate with US shoppers during the holiday season, Bloomberg reported.

When fashion industry veteran Marina Larroudé decided to launch her eponymous line of heels in 2020, she made the deliberate decision not to follow in the footsteps of fast-growing direct-to-consumer shoe startups like M.Gemi, Tamara Mellon, and Rothy’s.

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Food for Thought

Direct-to-consumer brands have become ubiquitous nationwide, seemingly more so than ever before. In 2020, DTC sales grew nearly 45% globally year-over-year. And KPMG estimates it will continue to grow at a CAGR of ~23% from 2019 through 2023. Shopify is a significant facilitator of the rise, easing the barrier of entry to sell directly to consumers. In its Q1 earnings report, its total revenue increased to $1.5 billion, up 25% from the year prior.

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off.

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Spotlight on Brands

Heliotrope: For over ten years, Heliotrope San Francisco has dependably created high-quality, all-natural products - made in Northern California in small batches - using simple, organic ingredients.

Spoonie Threads: Redefining Adaptive Fashion - An Insightful Chat with Saba Kamaras

Everviolet: From Personal Struggle to Empowering Triumph: The Everviolet Revolution

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Hacks & Tools

Artoh offers busy entrepreneurs a lightning-fast, effortless cash flow management tool, driving more profits and saving time.

High-converting announcement bars, banners, & email signup forms to engage customers and grow sales.

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Perks

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